Hello, this is Shakil Huq. I have been collecting matchboxes since childhood, and I am also a matchbox designer. So far, I have designed over 500 matchboxes. Since 2016, I have been the President of the Bangladesh Matchbox Collectors Club (BMCC), the first and only matchbox collectors' club in Bangladesh. In this exhibition, I am showcasing matchboxes featuring British pub signs. I hope you will like it.
British Pub Signs on Matchboxes:
Tetley's
Brewery, a renowned British beer producer, released a series of collectible
matchboxes featuring pub signs. These matchboxes were produced in Belgium and
marketed in the UK. Each series typically contained 24 matchboxes, each
displaying a different inn sign, reflecting the rich tradition of British pub
culture.
Collectors
often refer to these matchbox sets by their series letters, such as Series A,
B, E, and H. For instance, Series A and Series E each comprise 24 matchboxes,
with each box showcasing a unique inn sign associated with Tetley's Brewery.
These matchboxes have become popular items among collectors, with complete sets
and individual boxes frequently appearing on auction sites and collector
forums. The designs not only serve as advertising for Tetley's beer but also
celebrate the heritage of British pub signs, making them valuable to
enthusiasts of breweriana and tobacciana.
While
specific details about the exact production dates and the Belgian manufacturer
are limited, the collaboration between Tetley's Brewery and the Belgian
producer highlights a unique cross-cultural marketing effort, distributing
these collectibles primarily within the UK market. According to many
collectors, the Tetley's pub sign series matchboxes were likely released in the
late 1980s or early 1990s, designed with a retro feel to preserve British pub
culture from the 1950s to 1970s.
The design
and advertising strategy were primarily aimed at evoking nostalgia among people
and honoring the pub signs of that era. For more detailed information, it might
be useful to consult collectors or the archives of Tetley's Brewery.
The History of British Pub Signs:
The history
of British pub signs is both ancient and rich. These signs have been in use
since the Middle Ages when literacy among the general population was low.
Symbols or images were used to identify pubs, allowing people to easily
recognize them.
- Political and Historical Events:
Many pubs were named after kings, queens, or historical figures, such as
"The King's Head" or "The Queen's Arms."
- Religious Symbols: Some pubs
were named after religious symbols or saints, like "The Cross
Keys" or "St. George."
- Local Trades or Animals: Some
pubs were named after local professions or animals, like "The
Blacksmith's Arms" or "The Red Lion."
- Natural Elements: Others drew
inspiration from nature or local scenery, such as "The Oak Tree"
or "The Sun Inn."
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